# UX and CRO audit for an online store

Canonical human URL: https://ecommerce-works.shop/case-studies/ux-cro-audit
Markdown URL: https://ecommerce-works.shop/ai/case-studies/ux-cro-audit.md
Source page: /case-UX-CRO-audit
Tags: CRO, UX, Audit
Related service: UX/CRO audit (https://ecommerce-works.shop/services/conversion-optimization/ux-cro-audit-and-optimization)

## Summary
An ecommerce store needed a practical review of its shopping experience, from navigation and product pages through checkout friction.

## Outcome
Turned broad usability concerns into concrete conversion-improvement recommendations.

## Challenge

The store team needed more than a visual opinion. They needed a structured review of customer friction and a prioritized set of changes.

## Work delivered

We reviewed navigation, product-page clarity, checkout flow, content structure, and the overall customer journey, then translated the findings into actionable recommendations.

- UX and conversion review.

- Product-page and navigation analysis.

- Prioritized recommendations.

## Result

The store team received a concrete improvement plan covering the customer journey, product information, site navigation, checkout friction, and on-page content quality.

The recommendations targeted measurable KPI improvements such as website traffic and conversion-rate gains.

## Next step
- [Contact Ecommerce Works](https://ecommerce-works.shop/contact): Discuss a similar project or operational task.