Shopify pages: A Beginner's Guide
In this article, we will cover the basic pages and how to use them.
This article will provide an easy to understand guide
on Shopify store pages.
Let's take a look at:
Widgets can be added and customized for each of these pages, except for the checkout page (checkout customization is available on Shopify Plus)
Stores with a large number of products and stores with 1-5 products have their own peculiarities.
If you have a wide assortment, having menus, filters, and structured collection pages will make it easier to navigate.
However, for stores with a single product, a landing page (information located on a single page) will be an effective solution, providing simplicity and clarity, in this case the store does not use collection pages, and in some cases you can even abandon the product page.
Striking a balance between informative and easy to navigate is key to attracting and retaining customers.
Home page: the first impression
The home page is the face of the store. Here you can create the first impression of your brand, so think about the logic of information presentation, look for references - sites you are guided by.
You need high-quality graphics (banners, icons, product photos) and texts.
Add widgets: highlight promotional items, new products or special offers. Examples of widgets include banners, product carousels, icon blocks, reviews, before/after widget, timers, etc., depending on the theme/template of the store.
Product page: the product is placed in the cart most often from here
The product page is the page where potential customers get detailed information. Customize product variants, add images and videos and attractive descriptions. Widgets such as "This product is being bought with" or "Similar products" will help increase sales.
Collection Pages: Filters and Convenience
Collection pages group products together. Customize filters by tags so shoppers can easily find products of interest. Use widgets to highlight popular categories or promotional offers in collections. Thoughtfully designed and customized filters can improve the user experience and speed up the product selection process.
Shopping Cart Page: Overview of Selected Items
Shopping cart page - this is where users see a full overview of the selected items before placing an order. This is the place to edit the quantity of items, delete items, or add comments to the order.
Checkout Page: Completing a Purchase
The checkout page is where the purchase is actually completed. There are special security requirements for this page. This is where shoppers fill out the necessary information for shipping and payment. This page provides transparency and ease of data entry, as well as providing the final cost of the order.
Blog Page: Stories and Content
Blog pages are an additional opportunity to attract a buyer to the site, for this your articles should be unique and relevant. Talk about your new products, product usage, product technology, brand philosophy and publish a contest. Present information using widgets to make it more readable. Content on the blog page helps to connect with the audience and strengthens the brand position.
Additional Pages on Shopify: A Variety of Possibilities
On the Shopify platform, you can create pages, the appearance of which is customizable by widgets. Here are some examples of additional pages: Contact Us, Referral Program, FAQ, About. Testimonials, 404 error, etc.
Privacy Policy, Return Policy and Terms of Use: These pages are important for legal compliance and setting clear rules for interacting with Shopify. These pages are generated in Shopify in the store settings.
Each country has regulations, so we recommend familiarizing yourself with them before launching.
No matter the size of your store, from large online platforms to small boutiques, striking a balance between informative and easy to navigate is key to attracting and retaining customers.
Each page should be thoughtfully designed with design, content and functionality to create a favorable impression and provide a convenient shopping experience.
We wish you successful sales!
This article will provide an easy to understand guide
on Shopify store pages.
Let's take a look at:
- home page
- product page
- collection page
- shopping cart page
- checkout page
- blog
- additional pages
- policy pages
Widgets can be added and customized for each of these pages, except for the checkout page (checkout customization is available on Shopify Plus)
Stores with a large number of products and stores with 1-5 products have their own peculiarities.
If you have a wide assortment, having menus, filters, and structured collection pages will make it easier to navigate.
However, for stores with a single product, a landing page (information located on a single page) will be an effective solution, providing simplicity and clarity, in this case the store does not use collection pages, and in some cases you can even abandon the product page.
Striking a balance between informative and easy to navigate is key to attracting and retaining customers.
Home page: the first impression
The home page is the face of the store. Here you can create the first impression of your brand, so think about the logic of information presentation, look for references - sites you are guided by.
You need high-quality graphics (banners, icons, product photos) and texts.
Add widgets: highlight promotional items, new products or special offers. Examples of widgets include banners, product carousels, icon blocks, reviews, before/after widget, timers, etc., depending on the theme/template of the store.
Product page: the product is placed in the cart most often from here
The product page is the page where potential customers get detailed information. Customize product variants, add images and videos and attractive descriptions. Widgets such as "This product is being bought with" or "Similar products" will help increase sales.
Collection Pages: Filters and Convenience
Collection pages group products together. Customize filters by tags so shoppers can easily find products of interest. Use widgets to highlight popular categories or promotional offers in collections. Thoughtfully designed and customized filters can improve the user experience and speed up the product selection process.
Shopping Cart Page: Overview of Selected Items
Shopping cart page - this is where users see a full overview of the selected items before placing an order. This is the place to edit the quantity of items, delete items, or add comments to the order.
Checkout Page: Completing a Purchase
The checkout page is where the purchase is actually completed. There are special security requirements for this page. This is where shoppers fill out the necessary information for shipping and payment. This page provides transparency and ease of data entry, as well as providing the final cost of the order.
Blog Page: Stories and Content
Blog pages are an additional opportunity to attract a buyer to the site, for this your articles should be unique and relevant. Talk about your new products, product usage, product technology, brand philosophy and publish a contest. Present information using widgets to make it more readable. Content on the blog page helps to connect with the audience and strengthens the brand position.
Additional Pages on Shopify: A Variety of Possibilities
On the Shopify platform, you can create pages, the appearance of which is customizable by widgets. Here are some examples of additional pages: Contact Us, Referral Program, FAQ, About. Testimonials, 404 error, etc.
Privacy Policy, Return Policy and Terms of Use: These pages are important for legal compliance and setting clear rules for interacting with Shopify. These pages are generated in Shopify in the store settings.
Each country has regulations, so we recommend familiarizing yourself with them before launching.
No matter the size of your store, from large online platforms to small boutiques, striking a balance between informative and easy to navigate is key to attracting and retaining customers.
Each page should be thoughtfully designed with design, content and functionality to create a favorable impression and provide a convenient shopping experience.
We wish you successful sales!
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