ECOMMERCE
WORKS
Case study

UX and CRO audit for an online store

An ecommerce store needed a practical review of its shopping experience, from navigation and product pages through checkout friction.

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Outcome

Turned broad usability concerns into concrete conversion-improvement recommendations.

Related service

UX/CRO audit

Project focus

Project focus: UX and conversion audit.

Challenge

The store team needed more than a visual opinion. They needed a structured review of customer friction and a prioritized set of changes.

Work delivered

We reviewed navigation, product-page clarity, checkout flow, content structure, and the overall customer journey, then translated the findings into actionable recommendations.

  • UX and conversion review.
  • Product-page and navigation analysis.
  • Prioritized recommendations.

Result

The store team received a concrete improvement plan covering the customer journey, product information, site navigation, checkout friction, and on-page content quality.

The recommendations targeted measurable KPI improvements such as website traffic and conversion-rate gains.

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