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Changing the Primary Language Version of the Website for the German Market

Changing the Primary Language Version of the Website for the German Market

The client aimed to establish the German version as the primary language of their Shopify website. However, altering the default language would have led to the loss of existing English translations and necessitated substantial efforts in SEO and Shopify Markets configurations. The team implemented a custom solution by deploying code that dynamically detects the user's browser language, presenting the respective website version instead.

Unique in this case

Implemented a bespoke code solution for dynamic browser language detection.

Demonstrated decision-making based on in-depth risk and cost-benefit analysis.

Provided a solution that operated outside the conventional Shopify functionalities.

Alternatives, why was this solution chosen?

Changing the default language setting within Shopify (rejected due to risks and workload).

The Benefits

  • Eliminated the risk of losing valuable translation data and the need for restoration
  • Minimized time expenditure and labor costs
  • Optimized the user experience by providing language-appropriate content
  • Preserved the existing URL structure

What Was Done?

  • Conducted thorough analysis of implications regarding default language modifications
  • Identified the risks associated with English translation loss and SEO adjustments
  • Engineered and deployed a code script to detect and adapt to the browser language settings
  • Engaged in detailed consultations with the client

Results

Users with German browser settings are automatically served the German website version, while English users view the English version.

All existing translation data was preserved.

$35
$35
Sale Sold out
Taxes included.

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