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GOOGLE ANALYTICS 4 INTEGRATION ON SHOPIFY
GOOGLE ANALYTICS 4 INTEGRATION ON SHOPIFY
In today's dynamic digital environment, harnessing actionable insights from data is paramount. Our recent engagement showcases our commitment to staying at the forefront of technological shifts and ensuring our clients stay ahead in their analytics game.
Our clients approached us with a request to set up Google Analytics 4, as Google is discontinuing support for Universal Analytics. Until March 2023, Shopify lacked the built-in capability to install Google Analytics 4. This functionality was only available for Universal Analytics.
Our Approach:
In the client's Google Analytics account, we created a GA4 property. Subsequently, we obtained the GA4 tracking code and inserted it into the website theme, right after the Head tag. Utilizing Tag Assistant Legacy, we diligently verified the correct installation and functioning of GA4.
The Outcome:
We successfully transitioned the website to Google Analytics 4, which represents a more advanced data tracking model. This move ensures our clients benefit from an enhanced analytics framework that aligns with the evolving digital landscape.
Our clients approached us with a request to set up Google Analytics 4, as Google is discontinuing support for Universal Analytics. Until March 2023, Shopify lacked the built-in capability to install Google Analytics 4. This functionality was only available for Universal Analytics.
Our Approach:
In the client's Google Analytics account, we created a GA4 property. Subsequently, we obtained the GA4 tracking code and inserted it into the website theme, right after the Head tag. Utilizing Tag Assistant Legacy, we diligently verified the correct installation and functioning of GA4.
The Outcome:
We successfully transitioned the website to Google Analytics 4, which represents a more advanced data tracking model. This move ensures our clients benefit from an enhanced analytics framework that aligns with the evolving digital landscape.
Unique in this case
Unique in this case
- Google Analytics 4 allows you to collect site data based on events rather than sessions
- Directly integrated with media platforms
- Allows you to track cookies and gives recommendations
Alternatives, why was this solution chosen?
Alternatives, why was this solution chosen?
It was possible to consider other data collection counters, but Google Analytics 4 is the most widespread and technologically advanced.
The Benefits
The Benefits
- GA4 is built into the site
- Analytics is collected from all pages of the site
What Was Done?
What Was Done?
In the Google Analytics 4 account, we created a counter and installed it on the site using a code.
Results
Results
The client’s website has been transferred to a more advanced Google Analytics 4 model, which allows for more advanced data.
Regular price
$40
Regular price
Sale price
$40
Unit price
/
per
Taxes included.
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Chat Support
Chat Support
Quick chat response from manager or executor
Work Plan
Work Plan
If the task is large - we help to prepare the terms of reference
Your Data Is Protected
Your Data Is Protected
We do not share your data with third parties and are willing to sign a non-disclosure agreement
Personal Account
Personal Account
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