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UX/CRO AUDIT AND OPTIMIZATION

UX/CRO AUDIT AND OPTIMIZATION

Our team conducted a comprehensive audit of an online store to enhance user experience (UX) and improve conversion rates (CRO).
Our analysis covered various aspects, including:

  • Core UX principles: ensuring a seamless user journey.
  • Product pages: optimizing product information and visuals.
  • Site navigation: creating a clear and intuitive structure.
  • Checkout process: streamlining the purchase journey.
  • On-page content: improving readability and engagement.

After implementing our recommendations, the client saw significant improvements in key performance indicators such as website traffic and conversion rates.

Unique in this case

  • Comprehensive 210-point checklist for thorough analysis
  • Tailored recommendations based on best practices and industry standards
  • Data-driven approach to measuring and optimizing results

Alternatives, why was this solution chosen?

  • DIY Optimization: The client could attempt to make changes to their website themselves using available tutorials and resources. However, this approach may lead to inconsistent results and could potentially harm the website's performance if not done correctly
  • Focus on a Single Conversion Goal: Rather than optimizing the entire website, the client could choose to focus on improving a specific conversion goal, such as increasing add-to-cart rates or reducing cart abandonment. While this can yield quick wins, it may not address underlying issues with the overall user experience
  • Utilize Heatmaps and User Testing: By implementing heatmaps and conducting user testing, the client can gain valuable insights into how users interact with their website. However, this approach requires additional tools and resources, and may not provide actionable insights without proper analysis
  • Partner with an Affiliate Marketing Program: Instead of focusing on website optimization, the client could partner with affiliate marketers to promote their products. While this can be a cost-effective way to drive sales, it may not lead to long-term growth and can be difficult to control
  • Delay Optimization Indefinitely: The client may choose to postpone website optimization due to other priorities or resource constraints. However, this approach risks losing potential customers to competitors who have invested in optimizing their online presence

The Benefits

  • Enhanced user experience
  • Improved website performance and SEO
  • Increased sales and revenue

What Was Done?

  • Meticulously analyzed every page of the website
  • Identified areas for improvement in UX and CRO
  • Provided detailed recommendations for optimization
  • Measured the impact of implemented changes on key metrics

Results

  • Increased website traffic
  • Extended session durations
  • Boosted conversion rates

$130
$180 $130
Sale Sold out
Taxes included.

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Work Plan

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